I am interning at The Florida Bar this semester with the Communications and Public Information Department. Recently at the Bar I finished up the post Reporters' Workshop duties that included typing up the responses to the evaluations, helping to implement a guide that details the steps and instructions on how to plan the workshop. I am also writing a few articles for The Florida Bar News. The Pro Bono Awards is coming up soon so I have been following a specific timeline of what needs to be done throughout the rest of October. Each week I average about 13 hours in the office and I sometimes have to spend time at home finishing up work that I was not able to complete in the office. When I do have to check in I usually contact Karen Kirksey. I am currently working on Tuesday for 3 hours, Thursdays for 3 hours, and Fridays I work 8 hours.
Overall I am really enjoying this internship. It has been the best internship I have had thus far. I like the fact that I am actually learning so many tools that will help me in the future. I wish that I had more time to come to the office but my school schedule won't allow that. I am enjoying the people I work with and the many networking events and opportunities that The Bar has introduced me to. I am learning a lot about the planning process for events, getting the chance to be at the forefront during the events and also how to look and act professional at all times. One of the things that I don't like about this internship is answering the phones. This department gets so many random phone calls that our department can't even answer. Its just a waste of time having to stop what I'm doing to answer the phone. If I could change anything about this internship it would probably be to have a better phone system that would direct callers to the correct department before they are transferred to the wrong department.
After going back and looking at the goal I wanted to accomplish for myself I feel that it is probably not something that I will realistically be able to change. After having the chance to plan the 2010 Reporters' Workshop I have made it my goal to make a very detailed guideline booklet with step by step directions on how to put together this event. This event was very challenging and was an experience of a lifetime. Although I am thankful for it and I learned a lot but there has to be a better way to do this event with a little more order. My supervisor along with my co-workers also agree with this idea, so before I leave in January this is my project that I want to leave behind for my co-workers to remember me by.
Thursday, October 7, 2010
Sunday, October 3, 2010
2010 Reporters' Workshop
The 2010 Reporters' Workshop is an initiative organized by The Florida Bar Media and Communications Law Committee and aims to help reporters gain a better understanding of First Amendment issues for attorneys, judges and journalist. The conference consisted of various break-out sessions that allowed the panelist and attendees to engage in question-and-answer segments. This years workshop was held at the Florida Supreme Court on Sept. 20-21. The workshop is a two day conference for reporters around the state of Florida.
One aspect of the workshop that I found to be interesting was the in-depth information that was being given. I enjoyed the tips that were given to help inform reporters on how to report on the media and the law. Many of the examples that were used were cases that I studied in my Media Law class and currently in my campaigns class. For example, the Duke Lacrosse case, which I just did a case study on a few weeks ago. I can understand these cases better now that they were explained to me in a situation when reporting on high profile cases and how ethics and morals come into play as well.
I will be able to apply what I have learned from this workshop in the future if I choose to be a journalist or have a profession in the legal field. Most of what I have learned can help me when I may have to deal with journalist trying to cover a case on one of my clients. Also as a future journalist this will help me to know how to go about covering certain cases and the correct ways to go about things when trying to seek information for a story.
One aspect of the workshop that I found to be interesting was the in-depth information that was being given. I enjoyed the tips that were given to help inform reporters on how to report on the media and the law. Many of the examples that were used were cases that I studied in my Media Law class and currently in my campaigns class. For example, the Duke Lacrosse case, which I just did a case study on a few weeks ago. I can understand these cases better now that they were explained to me in a situation when reporting on high profile cases and how ethics and morals come into play as well.
I will be able to apply what I have learned from this workshop in the future if I choose to be a journalist or have a profession in the legal field. Most of what I have learned can help me when I may have to deal with journalist trying to cover a case on one of my clients. Also as a future journalist this will help me to know how to go about covering certain cases and the correct ways to go about things when trying to seek information for a story.
Saturday, September 25, 2010
Do You Have Likeability?
I enjoyed reading this article and I think that everyone in the work force should read this article. The tips that they gave are very helpful and they also were an eye opener because many of us do not think about these types of things in the work place. Most of the points that were made in the content of the article gave me ideas that could help increase my likeability on the job as well as knowing how to read others likeability that I have to work. I also think that these tips could be used in your likeability in a relationship with someone outside of your job as well.
Likeability worked in my favor many times throughout my college career, one example would be my likeability with my internship. I started off working as an unpaid intern but after a few months of working and making good solid relationships with my employees have led to me now becoming a paid intern.
Of the four elements Sanders listed that are needed for being perceived as likeable I need to work on empathy. I perceive my likeability to be great, but I do feel that know one is perfect and I have some areas that I could work on. After reading this article I know more of the areas that I specifically need to focus on.
Likeability worked in my favor many times throughout my college career, one example would be my likeability with my internship. I started off working as an unpaid intern but after a few months of working and making good solid relationships with my employees have led to me now becoming a paid intern.
Of the four elements Sanders listed that are needed for being perceived as likeable I need to work on empathy. I perceive my likeability to be great, but I do feel that know one is perfect and I have some areas that I could work on. After reading this article I know more of the areas that I specifically need to focus on.
Sunday, September 19, 2010
"Building Your Personal Brand"
The article “Building Your Personal Brand” talked about ways that potential PR practitioners could use to help them start build their on brands. In this article Sheerie Bakshi shares her personal experiences about what she learned that helped her to achieve her own personal brand. She mentions the importance of being able to market her skills and knowledge to help market a company’s communications services to future clients. She also mentions how important it is to market your skills to your internal and external clients (http://comprehension.prsa.org/?p=1907).
In the article Bakshi gives four suggestions on what you can do to build your personal brand. One of her suggestions that I think is a good suggestions would be to seek out speaking opportunities. I think this is a good suggestion for those trying to better market themselves, because it gives people in the market a chance to see who you are. Public speaking engagements also lead to networking, which is one key thing that public relations practitioners will need to be successful in this field. I have personally used public speaking opportunities to help market myself. I have given speeches at campus events to students younger than myself, as well as my peers while I was in office. I also try to be the speaker for the different organizations I am involved in because it gives me a chance to sharpen my presentation and public speaking skills. This has also given me the opportunity to meet and network with many people who can help guide me to the career path that I see for myself. Speaking opportunities at my internship would be beneficial for me because it would give me a great chance to network. I could do the speaking or moderating at The Florida Bar events, which would help to market myself, could, and communicate with people that I have similar interests with.
For graduating PR students trying to build their personal brand, I would suggest that you really take the time to figure out what it is you want to do in the PR field. Start brainstorming different ideas and career paths for yourself. From there I would suggest that you start thinking of a branding name for yourself and using that name when you blog, or as your twitter name and any other social media stream that will get your name out there. Also take advantage of every opportunity you have to network and meet new people. A few days ago I was invited to attend the Florida Public Relations Association luncheon. The topic of the luncheon was “Personal Branding” given by a guy named Matt Chevy who recently became an entrepreneur. He explained how much he went through starting his own PR and Graphic Design Company because figuring out how to brand himself was one of the most important things he had to do.
Also maybe try to find someone that could serve as a mentor to you. I currently have a few mentors in places that I one day dream to be. I am constantly picking their brains about everything that I want to know. Seek knowledge from someone that has the career that you wish to have and ask questions and take notes. That’s the only way you are going to learn.
In the article Bakshi gives four suggestions on what you can do to build your personal brand. One of her suggestions that I think is a good suggestions would be to seek out speaking opportunities. I think this is a good suggestion for those trying to better market themselves, because it gives people in the market a chance to see who you are. Public speaking engagements also lead to networking, which is one key thing that public relations practitioners will need to be successful in this field. I have personally used public speaking opportunities to help market myself. I have given speeches at campus events to students younger than myself, as well as my peers while I was in office. I also try to be the speaker for the different organizations I am involved in because it gives me a chance to sharpen my presentation and public speaking skills. This has also given me the opportunity to meet and network with many people who can help guide me to the career path that I see for myself. Speaking opportunities at my internship would be beneficial for me because it would give me a great chance to network. I could do the speaking or moderating at The Florida Bar events, which would help to market myself, could, and communicate with people that I have similar interests with.
For graduating PR students trying to build their personal brand, I would suggest that you really take the time to figure out what it is you want to do in the PR field. Start brainstorming different ideas and career paths for yourself. From there I would suggest that you start thinking of a branding name for yourself and using that name when you blog, or as your twitter name and any other social media stream that will get your name out there. Also take advantage of every opportunity you have to network and meet new people. A few days ago I was invited to attend the Florida Public Relations Association luncheon. The topic of the luncheon was “Personal Branding” given by a guy named Matt Chevy who recently became an entrepreneur. He explained how much he went through starting his own PR and Graphic Design Company because figuring out how to brand himself was one of the most important things he had to do.
Also maybe try to find someone that could serve as a mentor to you. I currently have a few mentors in places that I one day dream to be. I am constantly picking their brains about everything that I want to know. Seek knowledge from someone that has the career that you wish to have and ask questions and take notes. That’s the only way you are going to learn.
Monday, September 13, 2010
The Assessment
For the past few weeks I have gotten adjusted to my internship. I am getting a chance to assist with many of the annual projects that The Florida Bar has going on for the next couple of months. So far my experience has been really great, and I was hired as a staff member to help out in my department along with my internship duties. Being a staff member and having to come into work everyday has made me grow closer to my fellow colleagues. I honestly did not expect to be an intern, be on the payroll, and make so many new friends from many various backgrounds. I can truly tell that my services are wanted and needed here at The Bar. I have been filling in for the secretary that is out on leave and helping the office out when things get busy, as well as placing work orders, typing up spreadsheets, working on the agenda, and writing press releases for the 21st Annual Reporters Workshop. I have also been mailing out pegal pamphlets to schools and organnozations around the state of Florida. Although I am highly enjoying my time working and interning at The Bar, it has caused me to over-extend myself this semester. I know that I can handle it but at times it gets tough having to maintain six classes, my school assignments, my work schedule, extracurricular activites and trying to prepare for the LSAT.
Throughout my internship thus far I have had the opportunity to exhibit many of my skills, talents, and strengths. I have had to use my skill of knowing how to work with Excel spreadsheets and Microsoft Word documents. One of my main strengths is that I can learn and adapt quickly when I am being shown or given a new task. One talent that I am very thankful for is that I can communicate and I work well with others. Working at The Bar you have to have these skills to be able to effectively communicate with who ever may call the office, as well as with my co-workers. I also think that my ability to be creative and knowing how to plan events is a very useful skill for this internship. One thing that I would like to initiate at my internship is Benchmarks for our publics and not just attorneys by providing information on The Bar website. This would inform our publics about speakers that are available to help educate adults about Judicial Review, Bill of Rights, Court funding, and facts about the U.S. Government.
After speaking with several Bar staff members on things that could be improved at The Bar, I would like to plan a workshop for The Bar staff to educate them on what each department specifically does. This workshop would benefit each department to help keep the high traffic of callers from being transferred to the wrong department because staff members are not aware of what each department handles, which would then allow workers to work more efficiently without having to be interrupted as often.
Throughout my internship thus far I have had the opportunity to exhibit many of my skills, talents, and strengths. I have had to use my skill of knowing how to work with Excel spreadsheets and Microsoft Word documents. One of my main strengths is that I can learn and adapt quickly when I am being shown or given a new task. One talent that I am very thankful for is that I can communicate and I work well with others. Working at The Bar you have to have these skills to be able to effectively communicate with who ever may call the office, as well as with my co-workers. I also think that my ability to be creative and knowing how to plan events is a very useful skill for this internship. One thing that I would like to initiate at my internship is Benchmarks for our publics and not just attorneys by providing information on The Bar website. This would inform our publics about speakers that are available to help educate adults about Judicial Review, Bill of Rights, Court funding, and facts about the U.S. Government.
After speaking with several Bar staff members on things that could be improved at The Bar, I would like to plan a workshop for The Bar staff to educate them on what each department specifically does. This workshop would benefit each department to help keep the high traffic of callers from being transferred to the wrong department because staff members are not aware of what each department handles, which would then allow workers to work more efficiently without having to be interrupted as often.
Wednesday, September 1, 2010
What I've Been Up to Recently
Hello everyone!
I will begin by saying that I spent the first two months of my summer with Kaplan Test Prep everyday preparing myself for the LSAT. This was more like a wake up call for me. I knew the time would come when I would have to focus on this test if I want to accomplish my future career. So I cut out most of the social aspects of my life and studied everyday at Borders with a cup of coffee. But I guess I saw it as an early start to prepare myself for what law school is going to be like. Along with studying for the LSAT I was offered the opportunity to be an intern with The Florida Bar. I work in the Public Information Office, where I get to assist with media and communications. I was very welcomed by the office staff and soon became close to them. They prepared space in the office for me to work and they even made sure I had name tag to put on my desk so everyone knows who I am.
Going into my last year of college I feel very excited but still very nervous about life after college. Although I am graduating in Spring 2011 I decided to finish my major courses such as Public Relations Practicum, Corporate Communications, Principles of Advertising and Design Practicum this Fall semester. Some of these classes will teach me how to produce a campaign booklet using a real life client as well as help to prepare me for life after college and how to market myself properly for future jobs. These courses will also be very useful in preparing me for my Capstone that I must pass to be eligable to graduate. My Design Practicum class, which is one of favorite classes challenges me with my graphic design creativity and enhances my skills with working in groups. I plan to devote much time to all my classes this semester and put forth an honest effort to not just do enough to pass, but to really seek all the knowledge I can from my professors while I still have them around.
Outside of the classroom I am involved with other extracurricular activties such as The FAMU Pre-Law Chapter of Phi Alpha Delta Law Fraternity, Int., I will be taking LSAT test prep classes at Kaplan, and also mentoring college age students. I also want to spend some time on other hobbies of mine such as reading, writing, and traveling.
I will begin by saying that I spent the first two months of my summer with Kaplan Test Prep everyday preparing myself for the LSAT. This was more like a wake up call for me. I knew the time would come when I would have to focus on this test if I want to accomplish my future career. So I cut out most of the social aspects of my life and studied everyday at Borders with a cup of coffee. But I guess I saw it as an early start to prepare myself for what law school is going to be like. Along with studying for the LSAT I was offered the opportunity to be an intern with The Florida Bar. I work in the Public Information Office, where I get to assist with media and communications. I was very welcomed by the office staff and soon became close to them. They prepared space in the office for me to work and they even made sure I had name tag to put on my desk so everyone knows who I am.
Going into my last year of college I feel very excited but still very nervous about life after college. Although I am graduating in Spring 2011 I decided to finish my major courses such as Public Relations Practicum, Corporate Communications, Principles of Advertising and Design Practicum this Fall semester. Some of these classes will teach me how to produce a campaign booklet using a real life client as well as help to prepare me for life after college and how to market myself properly for future jobs. These courses will also be very useful in preparing me for my Capstone that I must pass to be eligable to graduate. My Design Practicum class, which is one of favorite classes challenges me with my graphic design creativity and enhances my skills with working in groups. I plan to devote much time to all my classes this semester and put forth an honest effort to not just do enough to pass, but to really seek all the knowledge I can from my professors while I still have them around.
Outside of the classroom I am involved with other extracurricular activties such as The FAMU Pre-Law Chapter of Phi Alpha Delta Law Fraternity, Int., I will be taking LSAT test prep classes at Kaplan, and also mentoring college age students. I also want to spend some time on other hobbies of mine such as reading, writing, and traveling.
Monday, August 30, 2010
Internship Experiences
I am currently an intern with The Florida Bar in the Pubic Information and Communications Department. The Florida Bar has over 88,000 members, and serves as the statewide professional and regulatory organization for lawyers. With the regulation of its lawyers being The Bars primary focus, it also provides other services such as member benefits, consulting, and Public Relations.
This is my second internship since I have been in college. I previously interned with the State of Florida in the Department of Children and Families. While interning with DCF I worked with the Press Secretary. I wrote press releases, did research, and spoke to students at Nims Middle School about DCF.
My task at The Florida Bar will be to work in the Public Information and Communications Department assisting different areas such as Media and Communications Law and the Public Information Coordinators. The main projects I will be working on will be the 2010 Annual Reporters' Workshop and the 2011 Pro Bono Awards. I will work Tuesdays and Thursdays from 1-4pm and Fridays from 10-2pm. I will be receiving and reporting all projects and assignments to Francine Walker, Director and Karen Kirksey, Public Information Coordinator.
Overall as I continue this internship I look forward to learning more about the media and the law. I have a strong interest in both but this internship will give me a hands on chance to see the strategic communication throughout The Bar offices. I also hope to become more knowledgeable about legal terms and Public Relations in a legal setting.
This is my second internship since I have been in college. I previously interned with the State of Florida in the Department of Children and Families. While interning with DCF I worked with the Press Secretary. I wrote press releases, did research, and spoke to students at Nims Middle School about DCF.
My task at The Florida Bar will be to work in the Public Information and Communications Department assisting different areas such as Media and Communications Law and the Public Information Coordinators. The main projects I will be working on will be the 2010 Annual Reporters' Workshop and the 2011 Pro Bono Awards. I will work Tuesdays and Thursdays from 1-4pm and Fridays from 10-2pm. I will be receiving and reporting all projects and assignments to Francine Walker, Director and Karen Kirksey, Public Information Coordinator.
Overall as I continue this internship I look forward to learning more about the media and the law. I have a strong interest in both but this internship will give me a hands on chance to see the strategic communication throughout The Bar offices. I also hope to become more knowledgeable about legal terms and Public Relations in a legal setting.
Sunday, April 11, 2010
Check Out Augmented Reality
The term Augmented Reality (AR) is said to have been coined in 1990 by Thomas Caudell, who at the time was employed by Boeing. AR is a term used for a live direct or an indirect view of physical real-world environment with elements that can be augmented by virtual computer-generated imagery.
Augmented reality is a newer technology that distorts the difference between what is real and what is computer-generated by enhancing what we see, hear and feel. An example of AR are the first down yellow lines seen during football games broadcast on television. We know that the actual football players and the football field are the real-world images. The virtual images is the yellow line that is put on the screens with the use of computers.
People use AR devices such as cameras, computers, GPS system and Smartphones. Cell phones and video games are two main driving forces behind the development of AR. Another type of AR uses projectors and screens to insert objects into the real environment. This type is used to enhance museum exhibitions.
Augmented reality is changing the way we view the world. Computer-generated imagery is used in live video streams to expand the real world by adding graphics and sound that seem as if they are part of the natural world.
An example of how augmented reality is used in the public relations field would be when the movie "Avatar" was getting ready to hit theaters. The PR practitioners for the movie "Avatar" worked with McDonald's on a campaign to help promote the movie by influencing people to want to see it. For any customer who bought a Big Mac, they would receive a package with eight different "Avatar" thrill cards. Once the cards are held up to a Web cam, participants are able to use augmented reality software to view images from the movie.
Augmented reality is a newer technology that distorts the difference between what is real and what is computer-generated by enhancing what we see, hear and feel. An example of AR are the first down yellow lines seen during football games broadcast on television. We know that the actual football players and the football field are the real-world images. The virtual images is the yellow line that is put on the screens with the use of computers.
People use AR devices such as cameras, computers, GPS system and Smartphones. Cell phones and video games are two main driving forces behind the development of AR. Another type of AR uses projectors and screens to insert objects into the real environment. This type is used to enhance museum exhibitions.
Augmented reality is changing the way we view the world. Computer-generated imagery is used in live video streams to expand the real world by adding graphics and sound that seem as if they are part of the natural world.
An example of how augmented reality is used in the public relations field would be when the movie "Avatar" was getting ready to hit theaters. The PR practitioners for the movie "Avatar" worked with McDonald's on a campaign to help promote the movie by influencing people to want to see it. For any customer who bought a Big Mac, they would receive a package with eight different "Avatar" thrill cards. Once the cards are held up to a Web cam, participants are able to use augmented reality software to view images from the movie.
Sunday, March 14, 2010
Climate Cover-Up
In my Case Studies class Dr. D chose several books she wanted our class to read for the semester. Our second book we just finished reading was "Climate Cover-Up," written by James Hoggan with Richard Littlemore. In "Climate Cover-Up," Hoggan mentions key players and focus groups that have either been helping to advocate the seriousness of global warming or those who try to deny global warming.
The book is a difficult read but once you have read it, you start to put things into perspective and begin to question those key players and focus groups that tell our country nothing is wrong and that we don't need to be concerned with global warming. I personally can say that after reading this book, I really want to learn more on how our country is handling this serious issue that many people do not seem to be concerned with.
In Chapter 1, Hoggan explains what he calls lemmings and lifeguards. Hoggan says that the lifeguards are people whose lack of training, conflicts of interest, or general disregard have put us all at risk of storming off the cliff as so many apocryphal lemmings. He means that not all but some lifeguards lack the credentials they need to be able to sacrifice to save others.
In Chapter 16, Hoggan says that "You" are responsible for the "intergrity of the public climate change conversation." That really stood out to me because regardless of what anybody tells us about denying global warming, we are still the ones who need to take some initiative to try and change the way we live to save our earth. We have to be responsible for our actions and not simply believe what our government tell us. You need to do your own research and try to find out if we are at high risk for global disasters.
What have you done lately to save the earth?
I challenge you all each day to do something good for our environment.
The book is a difficult read but once you have read it, you start to put things into perspective and begin to question those key players and focus groups that tell our country nothing is wrong and that we don't need to be concerned with global warming. I personally can say that after reading this book, I really want to learn more on how our country is handling this serious issue that many people do not seem to be concerned with.
In Chapter 1, Hoggan explains what he calls lemmings and lifeguards. Hoggan says that the lifeguards are people whose lack of training, conflicts of interest, or general disregard have put us all at risk of storming off the cliff as so many apocryphal lemmings. He means that not all but some lifeguards lack the credentials they need to be able to sacrifice to save others.
In Chapter 16, Hoggan says that "You" are responsible for the "intergrity of the public climate change conversation." That really stood out to me because regardless of what anybody tells us about denying global warming, we are still the ones who need to take some initiative to try and change the way we live to save our earth. We have to be responsible for our actions and not simply believe what our government tell us. You need to do your own research and try to find out if we are at high risk for global disasters.
What have you done lately to save the earth?
I challenge you all each day to do something good for our environment.
Sunday, February 28, 2010
"Framing"
It's my second blog post, and I am really excited because I am finally getting the hang of how to blog. So far I am only blogging about topics we discuss in my Case Studies class. Today or should
I say tonight my topic is "framing."
Framing is a PR tool often used to help get a message across to or influence public opinion. Some see it as a social theory that can be used to help people understand or respond to news media.
One major topic we are focusing on in class that is often framed is the issue of global warming. Often the media frame things to make us think that global warming is not as bad as some make it seem. For example, many politicians will choose their words very carefully so that people do not really understand the seriousness of this issue.
After reading James Hoggan's book "Climate Cover-Up," I have a better understanding of how Hoggan is trying to help us understand issues on global warming. Hoggan's book puts many people and organizations in the spotlight on how they try to frame themselves as people who are really concerned about global warming. For example, our past president George W. Bush tried to include policies aimed at global warming, but he actually had terrible initiatives such as "Clear Skies," which would harm the environment and cost the U.S. much more money.
When it comes to framing, we have to be more proactive and research things for ourselves and not let the media control our minds and dictate how much we know on any issue, especially when it comes to global warming. I challenge you to do your own research and see how this issue has been framed.
I say tonight my topic is "framing."
Framing is a PR tool often used to help get a message across to or influence public opinion. Some see it as a social theory that can be used to help people understand or respond to news media.
One major topic we are focusing on in class that is often framed is the issue of global warming. Often the media frame things to make us think that global warming is not as bad as some make it seem. For example, many politicians will choose their words very carefully so that people do not really understand the seriousness of this issue.
After reading James Hoggan's book "Climate Cover-Up," I have a better understanding of how Hoggan is trying to help us understand issues on global warming. Hoggan's book puts many people and organizations in the spotlight on how they try to frame themselves as people who are really concerned about global warming. For example, our past president George W. Bush tried to include policies aimed at global warming, but he actually had terrible initiatives such as "Clear Skies," which would harm the environment and cost the U.S. much more money.
When it comes to framing, we have to be more proactive and research things for ourselves and not let the media control our minds and dictate how much we know on any issue, especially when it comes to global warming. I challenge you to do your own research and see how this issue has been framed.
Sunday, January 31, 2010
The Tipping Point
In The Tipping Point, Gladwell tells us that The Tipping Point is when ideas or products, messages and behaviors begin to spread. It becomes an epidemic or a virus. Some examples of this are when Gladwell explains to us how Hush Puppies started out as a shoe that no one knew about or wore, and then all of sudden when a few people started to wear them, everyone becomes interested in the shoe. Designers want to use Hush Puppies in their collections, actor Pee-Wee Herman began wearing them, and then the idea of Hush Puppies tipped and became an epidemic where everyone wanted to wear this popular pair of shoes.
Another example that describes The Tipping Point was when Gladwell explained the stickiness factor. Joan Ganz Cooney, Gerald Lesser and Lloyd Morrisett had to create "Sesame Street" as a television show that would help educate young children. After conducting several tests and making small adjustments in how they would present it to preschoolers, they found that children were learning from this show, therefore "Sesame Street" sticked.
Gladwell's idea of The Tipping Point applies to public relations because the goal is to get the message out to the publics with hopes that the message sticks. Once the idea sticks within the publics, then, it will "tip."
The 80/20 rule, according to Gladwell, tella us that 20 percnt of the people do 80 percent of the work. With this in mind we know that it really only takes a few people to make an idea "tip."
Another example that describes The Tipping Point was when Gladwell explained the stickiness factor. Joan Ganz Cooney, Gerald Lesser and Lloyd Morrisett had to create "Sesame Street" as a television show that would help educate young children. After conducting several tests and making small adjustments in how they would present it to preschoolers, they found that children were learning from this show, therefore "Sesame Street" sticked.
Gladwell's idea of The Tipping Point applies to public relations because the goal is to get the message out to the publics with hopes that the message sticks. Once the idea sticks within the publics, then, it will "tip."
The 80/20 rule, according to Gladwell, tella us that 20 percnt of the people do 80 percent of the work. With this in mind we know that it really only takes a few people to make an idea "tip."
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