I am currently an intern with The Florida Bar in the Pubic Information and Communications Department. The Florida Bar has over 88,000 members, and serves as the statewide professional and regulatory organization for lawyers. With the regulation of its lawyers being The Bars primary focus, it also provides other services such as member benefits, consulting, and Public Relations.
This is my second internship since I have been in college. I previously interned with the State of Florida in the Department of Children and Families. While interning with DCF I worked with the Press Secretary. I wrote press releases, did research, and spoke to students at Nims Middle School about DCF.
My task at The Florida Bar will be to work in the Public Information and Communications Department assisting different areas such as Media and Communications Law and the Public Information Coordinators. The main projects I will be working on will be the 2010 Annual Reporters' Workshop and the 2011 Pro Bono Awards. I will work Tuesdays and Thursdays from 1-4pm and Fridays from 10-2pm. I will be receiving and reporting all projects and assignments to Francine Walker, Director and Karen Kirksey, Public Information Coordinator.
Overall as I continue this internship I look forward to learning more about the media and the law. I have a strong interest in both but this internship will give me a hands on chance to see the strategic communication throughout The Bar offices. I also hope to become more knowledgeable about legal terms and Public Relations in a legal setting.
Monday, August 30, 2010
Sunday, April 11, 2010
Check Out Augmented Reality
The term Augmented Reality (AR) is said to have been coined in 1990 by Thomas Caudell, who at the time was employed by Boeing. AR is a term used for a live direct or an indirect view of physical real-world environment with elements that can be augmented by virtual computer-generated imagery.
Augmented reality is a newer technology that distorts the difference between what is real and what is computer-generated by enhancing what we see, hear and feel. An example of AR are the first down yellow lines seen during football games broadcast on television. We know that the actual football players and the football field are the real-world images. The virtual images is the yellow line that is put on the screens with the use of computers.
People use AR devices such as cameras, computers, GPS system and Smartphones. Cell phones and video games are two main driving forces behind the development of AR. Another type of AR uses projectors and screens to insert objects into the real environment. This type is used to enhance museum exhibitions.
Augmented reality is changing the way we view the world. Computer-generated imagery is used in live video streams to expand the real world by adding graphics and sound that seem as if they are part of the natural world.
An example of how augmented reality is used in the public relations field would be when the movie "Avatar" was getting ready to hit theaters. The PR practitioners for the movie "Avatar" worked with McDonald's on a campaign to help promote the movie by influencing people to want to see it. For any customer who bought a Big Mac, they would receive a package with eight different "Avatar" thrill cards. Once the cards are held up to a Web cam, participants are able to use augmented reality software to view images from the movie.
Augmented reality is a newer technology that distorts the difference between what is real and what is computer-generated by enhancing what we see, hear and feel. An example of AR are the first down yellow lines seen during football games broadcast on television. We know that the actual football players and the football field are the real-world images. The virtual images is the yellow line that is put on the screens with the use of computers.
People use AR devices such as cameras, computers, GPS system and Smartphones. Cell phones and video games are two main driving forces behind the development of AR. Another type of AR uses projectors and screens to insert objects into the real environment. This type is used to enhance museum exhibitions.
Augmented reality is changing the way we view the world. Computer-generated imagery is used in live video streams to expand the real world by adding graphics and sound that seem as if they are part of the natural world.
An example of how augmented reality is used in the public relations field would be when the movie "Avatar" was getting ready to hit theaters. The PR practitioners for the movie "Avatar" worked with McDonald's on a campaign to help promote the movie by influencing people to want to see it. For any customer who bought a Big Mac, they would receive a package with eight different "Avatar" thrill cards. Once the cards are held up to a Web cam, participants are able to use augmented reality software to view images from the movie.
Sunday, March 14, 2010
Climate Cover-Up
In my Case Studies class Dr. D chose several books she wanted our class to read for the semester. Our second book we just finished reading was "Climate Cover-Up," written by James Hoggan with Richard Littlemore. In "Climate Cover-Up," Hoggan mentions key players and focus groups that have either been helping to advocate the seriousness of global warming or those who try to deny global warming.
The book is a difficult read but once you have read it, you start to put things into perspective and begin to question those key players and focus groups that tell our country nothing is wrong and that we don't need to be concerned with global warming. I personally can say that after reading this book, I really want to learn more on how our country is handling this serious issue that many people do not seem to be concerned with.
In Chapter 1, Hoggan explains what he calls lemmings and lifeguards. Hoggan says that the lifeguards are people whose lack of training, conflicts of interest, or general disregard have put us all at risk of storming off the cliff as so many apocryphal lemmings. He means that not all but some lifeguards lack the credentials they need to be able to sacrifice to save others.
In Chapter 16, Hoggan says that "You" are responsible for the "intergrity of the public climate change conversation." That really stood out to me because regardless of what anybody tells us about denying global warming, we are still the ones who need to take some initiative to try and change the way we live to save our earth. We have to be responsible for our actions and not simply believe what our government tell us. You need to do your own research and try to find out if we are at high risk for global disasters.
What have you done lately to save the earth?
I challenge you all each day to do something good for our environment.
The book is a difficult read but once you have read it, you start to put things into perspective and begin to question those key players and focus groups that tell our country nothing is wrong and that we don't need to be concerned with global warming. I personally can say that after reading this book, I really want to learn more on how our country is handling this serious issue that many people do not seem to be concerned with.
In Chapter 1, Hoggan explains what he calls lemmings and lifeguards. Hoggan says that the lifeguards are people whose lack of training, conflicts of interest, or general disregard have put us all at risk of storming off the cliff as so many apocryphal lemmings. He means that not all but some lifeguards lack the credentials they need to be able to sacrifice to save others.
In Chapter 16, Hoggan says that "You" are responsible for the "intergrity of the public climate change conversation." That really stood out to me because regardless of what anybody tells us about denying global warming, we are still the ones who need to take some initiative to try and change the way we live to save our earth. We have to be responsible for our actions and not simply believe what our government tell us. You need to do your own research and try to find out if we are at high risk for global disasters.
What have you done lately to save the earth?
I challenge you all each day to do something good for our environment.
Sunday, February 28, 2010
"Framing"
It's my second blog post, and I am really excited because I am finally getting the hang of how to blog. So far I am only blogging about topics we discuss in my Case Studies class. Today or should
I say tonight my topic is "framing."
Framing is a PR tool often used to help get a message across to or influence public opinion. Some see it as a social theory that can be used to help people understand or respond to news media.
One major topic we are focusing on in class that is often framed is the issue of global warming. Often the media frame things to make us think that global warming is not as bad as some make it seem. For example, many politicians will choose their words very carefully so that people do not really understand the seriousness of this issue.
After reading James Hoggan's book "Climate Cover-Up," I have a better understanding of how Hoggan is trying to help us understand issues on global warming. Hoggan's book puts many people and organizations in the spotlight on how they try to frame themselves as people who are really concerned about global warming. For example, our past president George W. Bush tried to include policies aimed at global warming, but he actually had terrible initiatives such as "Clear Skies," which would harm the environment and cost the U.S. much more money.
When it comes to framing, we have to be more proactive and research things for ourselves and not let the media control our minds and dictate how much we know on any issue, especially when it comes to global warming. I challenge you to do your own research and see how this issue has been framed.
I say tonight my topic is "framing."
Framing is a PR tool often used to help get a message across to or influence public opinion. Some see it as a social theory that can be used to help people understand or respond to news media.
One major topic we are focusing on in class that is often framed is the issue of global warming. Often the media frame things to make us think that global warming is not as bad as some make it seem. For example, many politicians will choose their words very carefully so that people do not really understand the seriousness of this issue.
After reading James Hoggan's book "Climate Cover-Up," I have a better understanding of how Hoggan is trying to help us understand issues on global warming. Hoggan's book puts many people and organizations in the spotlight on how they try to frame themselves as people who are really concerned about global warming. For example, our past president George W. Bush tried to include policies aimed at global warming, but he actually had terrible initiatives such as "Clear Skies," which would harm the environment and cost the U.S. much more money.
When it comes to framing, we have to be more proactive and research things for ourselves and not let the media control our minds and dictate how much we know on any issue, especially when it comes to global warming. I challenge you to do your own research and see how this issue has been framed.
Sunday, January 31, 2010
The Tipping Point
In The Tipping Point, Gladwell tells us that The Tipping Point is when ideas or products, messages and behaviors begin to spread. It becomes an epidemic or a virus. Some examples of this are when Gladwell explains to us how Hush Puppies started out as a shoe that no one knew about or wore, and then all of sudden when a few people started to wear them, everyone becomes interested in the shoe. Designers want to use Hush Puppies in their collections, actor Pee-Wee Herman began wearing them, and then the idea of Hush Puppies tipped and became an epidemic where everyone wanted to wear this popular pair of shoes.
Another example that describes The Tipping Point was when Gladwell explained the stickiness factor. Joan Ganz Cooney, Gerald Lesser and Lloyd Morrisett had to create "Sesame Street" as a television show that would help educate young children. After conducting several tests and making small adjustments in how they would present it to preschoolers, they found that children were learning from this show, therefore "Sesame Street" sticked.
Gladwell's idea of The Tipping Point applies to public relations because the goal is to get the message out to the publics with hopes that the message sticks. Once the idea sticks within the publics, then, it will "tip."
The 80/20 rule, according to Gladwell, tella us that 20 percnt of the people do 80 percent of the work. With this in mind we know that it really only takes a few people to make an idea "tip."
Another example that describes The Tipping Point was when Gladwell explained the stickiness factor. Joan Ganz Cooney, Gerald Lesser and Lloyd Morrisett had to create "Sesame Street" as a television show that would help educate young children. After conducting several tests and making small adjustments in how they would present it to preschoolers, they found that children were learning from this show, therefore "Sesame Street" sticked.
Gladwell's idea of The Tipping Point applies to public relations because the goal is to get the message out to the publics with hopes that the message sticks. Once the idea sticks within the publics, then, it will "tip."
The 80/20 rule, according to Gladwell, tella us that 20 percnt of the people do 80 percent of the work. With this in mind we know that it really only takes a few people to make an idea "tip."
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